Thursday, September 3, 2009

san diego's social media maven hails from ucsd


She just may be the hardest working girl in San Diego -- May Jacob, ’05, balances several careers as a club developer, promoter, event coordinator, fashion show producer, model, clothing designer, and web and graphic designer. Oh yeah, she’s also a burgeoning rock star.

The theatre and dance major, who goes by May Star, was inspired to produce fashion shows after she co-wrote, co-directed, produced and starred in her own play during her senior year at UC San Diego. “Producing a play all on my own taught me how to cast shows, make flyers, and organize and direct people,” she said.

Jacob never studied marketing or web design, yet she is a self-taught virtuoso in both fields. As a social media maven, she seemingly lives online. Jacob built four MySpace profiles that reached out to thousands of users and she successfully transitioned onto Facebook where she has more than 1,000 friends. She just started a new blog and she tweets too.

Jacob uses the net to promote “Club Fashion Whore,” a themed discotheque and fashion show that she hosts the first Saturday of each month at the Ruby Room. Past themes have ranged from “depression era garden party”, to “disco” and even “trailer chic.”

When she’s not modeling or myspacing, Jacob performs in an indie rock band. Her band is finishing up recording the MAYSTAR album and she has plans to collaborate with producer Marcos Curiel of the band P.O.D.

So what’s next for the Karen O-esque fashionista? Jacob hopes to open up her own night club venue soon and wants to start a new band.

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